Should I have to define myself from a professional standpoint, I would first mention my passion for decoration and my attachment to conceive inspiring worlds everyone can easily visualize and dream of.
I come from a whole background of design training and decoration. My experiences as a photo designer, a store manager and even more as a sales manager at Ikea, have definitively influenced my calling as a business leader. On the top of the lessons learned I retain two major streams of development: the highly significant impact of object-staging on commercial objectives and the point to always keep the customer at the heart of the process.
All these years spent developing flowing customer journeys which can boost purchase, have nailed down my strategic thinking and energized my creativity. From now on, I know how to stir up desire through the setting of the scene while keeping attractive prices. More precisely it’s thanks to the fine-tuning of the different parameters of the scene setting, which can be olfactory, digital, rhythmic, visual or tactile, that my expertise makes a difference.
I love human contact and as early as possible trigger meetings with each project team member. Through the continuous search for new products to stage I have set a network of faithful, engaged and responsive partners. It’s from these trustful collaborations that spring truly accomplished projects which enrich year on year thanks to ongoing thought sharing.